This modern-day concept explores the idea of preparing for death while we are still alive. It is an unconventional approach to encourage sharing our wishes with our loved ones before we leave this Earth, while encouraging not only conversation, but preparedness at an early age.
When we are not prepared, we make death harder than it already is.
What if it were easy to talk about our death wishes?
Mockup of a pop-up shop designed to be portable fro different destination across the globe. Inspired by a shipping container, it holds a variety of tools to inform and encourage visitors to take immediate action in planning their wishes while interacting within the booth.
Visitors can speak with a Deathwish coordinator at the welcome desk to help them answer questions and navigate the booth. there are four mini stations including a message board to write down death wishes for loved ones and friends, an iPad station where they can register for an account with the life-planning company Everplans to make a will, establish power of attorney, and a variety of other estate planning options. Visitors can also grab merch and feed the jukebox to request the song they’d like to be remembered by.
This is a brief exploration into how the campaign would also live in transportation hubs such as subway ads and or bus terminals to spark conversation around the topic. We created a hashtag to digitally map the impact of future pop-up events across the country through social media.
Concepts focusing the time in between.
Third in a series of three.
Second in a series of three.
ZARXIO is a leading brand in biosimulars and the ask was to come up with a campaign for the newest bio similar therapy from SANDOZ, that highlighted the new indication, but paid tribute to the existing therapy. This concept visually shows how ZARXIO is and always will be the foundational therapy represented by the concrete pillars of the brand, while upholding the newest treatment, which is represented by a city fill with new opportunities and continued growth.